Portfolio / Álainn Aesthetics and Surrey & Hampshire IV Therapy
Álainn Aesthetics and Surrey & Hampshire IV Therapy.
One nurse, one treatment room, two brands that needed to stay separate. We built a site for each and a shared front door that sends people to the right one.
The front door
Two businesses, one nurse, and a choice to make.
Veronica Evans runs aesthetics and IV therapy from the same treatment room in Aldershot, under two trading names. The audiences barely overlap. Someone booking anti-wrinkle treatment is not the same person looking for a hydration drip, and a single site trying to be both would have served neither.
So each brand got its own site, and both domains open on the same front door. You pick a side, you land on that brand, and the other one stays one click away in the nav. Whichever address someone was given, they arrive somewhere that makes sense.
One nurse, one practice, two front doors.
Álainn Aesthetics
Consultation first, and it says so.
Álainn means beautiful in Gaelic, and the brief was to look like the room rather than a clinic: warm neutrals, a serif wordmark, and photography that carries the page. The treatment menu is browsable with pricing, but every route through it ends at a consultation rather than a checkout.
That is a deliberate constraint. Nothing is charged on the site, medical history is taken in person, and the copy is careful about what it names. The job of the page is to get someone to a conversation, not to sell a procedure.
Built mobile-first, because this is an Instagram-and-WhatsApp business. Enquiry, phone and WhatsApp all sit within reach of the thumb, and the enquiry form says plainly that sending it does not book an appointment.
Surrey & Hampshire IV Therapy
The same care, a different room.
The IV side came first, live in July 2026. It runs a drip menu you can filter by what you are after, ingredient and benefit detail on each one, and the same nurse profile and enquiry flow. Mobile appointments across Surrey and Hampshire are handled on enquiry rather than pretending to be a booking system.
When the aesthetics brand followed, we did not rebuild it. It kept its own palette and its own front page, gained the cross-link to Álainn in the nav, and both sites picked up the shared door in front.
Both sites share a structure, so Veronica only had to learn one. Drips or treatments, nurse, visiting, enquire, in the same order on each.
Veronica Evans is a registered nurse who has practised in the NHS since 2006. She came to us with an IV therapy brand to launch and, before long, a second trading name for the aesthetics work she was already doing. The problem was never the individual sites. It was that one person, one room and one diary had to look like two businesses without looking like a pretence.
We built each brand its own mobile-first site, then put the same front door on both domains. The practicalities that apply to both, where she is, how deposits work, that Klarna is available, that a consultation comes before anything, are written once and kept identical on each side, so there is only one version to keep true.
