Babysitting · Brand concept · 2026
Nana's
A brand for a babysitting service that should feel like the moment Nana arrives at the door. Warm, familiar, a little bit playful, and safe.
- Logo
- Icon
- Colour
- Type
- Illustrations
- Pattern
- Social
- Cards
- Animation
- Website
Nana's isn't a real company. It's a concept we created to show what a branding project with us looks like, from first logo to the website.
The brief
A real Nana to babysit your kids. Book a time and we send Nana over to look after them for that time. Cosy loving care. X
Cardigans, biscuit tins, knitting and a crochet blanket on the sofa: it had to feel like your own Nana. But parents are booking someone into their home, so it also had to feel safe and professional. Never childish, never cheap, never corporate.
01
Logo suite
Arched lettering with a rattle for the apostrophe, a handwritten script, and an N icon with a cross stitch kiss for small spaces.
- Primary · Plum on green
- Icon · Green on damson
- Reversed · Green on damson
- Icon · Damson on green
Profile picture, app and browser tab.
The cross stitch X from the brief's sign off. A sign off, a bullet or a little seal.
02
Colour and type
Blush and cream to sit on, garden green and damson for the logo, and a deep Bedtime navy for the odd evening moment.
- Blush HEX #FBCDC7 RGB 251 205 199 Main background and the pattern ground
- Cream HEX #FFF6F4 RGB 255 246 244 Cards and panels on Blush
- Rosehip HEX #DD897B RGB 221 137 123 Warm accent fills
- Garden HEX #7C953B RGB 124 149 59 Behind the main logo, and buttons
- Damson HEX #68082A RGB 104 8 42 Text, and behind the reversed logo
- Bedtime HEX #1F3367 RGB 31 51 103 A deep accent for the odd section
Logo lettering An arched display face and a handwritten script, drawn into the logo artwork only. 
Runiga An elegant serif for headings and little touches. 
DM Sans A clean, friendly sans for posts, bookings and messages. 03
Illustrations and pattern
Five little things from Nana's house, and a pattern made from them. They sit best on Blush or cream, where every colour in them shows.
- Rattle
- Soup
- Yarn
- Biscuits
- Blanket
04
Social
A story, a first run of posts and the N icon as a profile picture.
Profile picture 05
Business and appointment cards
The logo on the front, the pattern on the back, and a "Nana's booked" appointment card for the fridge.
-
Front -
Back -
Appointment card
06
Logo animation
The stitch kiss knocks twice on the door, NANAS bounces in letter by letter, the rattle shakes into place, and the script writes itself in.
07
And a website to match
A cosy homepage with the logo animation in the hero and booking built in. Have a scroll around, it's fully clickable.
Want a brand like this?
Branding from £345, or £29 a month, and a website to match when you're ready.