Cleaning products · Brand concept · 2026
Dust
A home-cleaning brand bright enough to leave out on the side. A puffed-up wordmark, a D. mark trailing bubbles, and a candy palette made for bottles and labels.
- Wordmark
- Mark
- Colour
- Packaging
- Social
- Motion
- Website
DUST isn't a real company. It's a concept we created to show what a branding project with us looks like, from first logo to the website.
01
Logo suite
Wordmark and mark, each in a glossy 3D and a flat version, in both colourways.
- Primary · 3D · Pink on blue
- Wordmark · 3D · Blue on pink
- Wordmark · Flat · Pink on blue
- Wordmark · Flat · Blue on pink
- Mark · 3D · Pink on blue
- Mark · 3D · Blue on pink
- Mark · Flat · Pink on blue
- Mark · Flat · Blue on pink
02
Colour and type
The full palette: pink and cobalt lead, with raspberry, orchid, lilac and midnight alongside.
- Bubblegum HEX #EF568D RGB 239 86 141 CMYK 0 82 15 0
- Raspberry HEX #AA1D41 RGB 170 29 65 CMYK 24 100 68 15
- Orchid HEX #C771AE RGB 199 113 174 CMYK 20 67 0 0
- Lilac HEX #C8C6E3 RGB 200 198 227 CMYK 20 19 0 0
- Cobalt HEX #3D57A7 RGB 61 87 167 CMYK 86 74 0 0
- Midnight HEX #0A1634 RGB 10 22 52 CMYK 81 58 0 80
Bakerie Rough · Regular Headings, menu links and buttons 
lookpeach · Medium Handwritten notes and tagline, the scrolling strip, prices, step numbers, sleeve labels and the basket count 
Nunito · Regular to ExtraBold Body text, product descriptions and footer links 03
Packaging
Glass spray bottles, colour-coded by room: each cleaner gets its own sleeve and label colour from the palette.
04
Graphics
A little cleaning kit: spray bottle, sponge, bubbles and sparkles in the palette, spun into a pattern for labels, packaging and social.
- Spray bottle
- Sponge
- Bubbles
- Sparkles
05
Business cards
85 × 55 mm, for the team and stockists. The glossy mark on the front, the flat wordmark on the back.
06
Social
The mark as a profile picture, and a first run of grid posts.
Profile picture The D. mark reads at tiny sizes, bubbles and all. 07
Logo reveal
15 seconds for Reels and stories. Pink and blue flip between every version, then the letters drop into place and bounce to a stop. Turn the sound on for the music.
08
And a website to match
The brand rolled straight onto a shop homepage. Have a scroll around, it's fully clickable.
Want a brand like this?
Branding from £345, or £29 a month, and a website to match when you're ready.